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Why is it so easy to write about others but so hard to write about ourselves?

Over the last two decades I've been exposed to so many sides of this rapidly transforming experience we call content.


I began my Hollywood journey as a green assistant at CAA in 2001, went on to work alongside the Farrelly Brothers on several films, made some literary inroads of my own, wrote, failed, continued to write, and, over time, failed with slightly less frequency.


In the (often torturous) pursuit of conventional screenwriting success, I've managed, somewhat by happenstance, to forge a decent little career for myself in the digital media space. The audience in this domain has challenged my creativity and I've relished the opportunity to reinvent my skills time and time again. 

During my two years at Snapchat, I helped launch 25+ Original Shows on Discover, to an audience of 180M daily active users and had the privilege of partnering with the biggest media brands in the world. It was here, inundated with millions of data points, that I also learned the value of solid metrics and the art of adapting in real-time.  


Many bemoan the dissolution of cinema in the digital age, but the sheer volume of content being created and distributed to hyper-specific audiences only comes to me as motivation. If we're not dead set on overcoming the obstacles of distraction and over-stimulation to creating lasting impressions with our content it won't survive the day. 


After leaving Snapchat in 2018 to return to the maker side of things, I've been working with a stable of clients (shamelessly visualized on the footer below)  to produce content better targeted to changing consumption patterns.  Few things bring me greater joy than designing the architecture of successful content and shaping the elements which bring it to life. 

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